Lorne Thomas has been in advertising, marketing, and design since 1991. He founded Blue Troop in 2003 with one straightforward goal: give small businesses the same quality marketing tools the big players have, at prices that actually make sense. He lives in the Dallas-Fort Worth Metroplex and works with small business owners across North Texas and beyond who are serious about competing online.

After moving to DFW in 1990, Lorne spent seven years as an Art Director at a full-service ad agency in Addison — print, video, radio, media buying, the works. From there he moved to Electronic Data Systems (EDS) in Plano, where his role eventually evolved into Advanced Training Specialist as the corporation migrated its programs online. That's where he picked up the web development skills that still drive his business today.

He left EDS in 2002. Blue Troop launched in 2003. The early years meant juggling freelance work alongside a full-time Art Director job in Lewisville. By 2009 he'd built enough of a client base to make Blue Troop his full-time focus — and he's never looked back.

Most business owners don't want a deep education in SEO and digital marketing. They want to run their businesses. Lorne gets that.

He explains how everything fits together in plain language, stays transparent about what he's doing and why, and keeps the process simple. As an independent operator with no big staff or bloated overhead, he consistently delivers quality work at pricing larger agencies can't match.

Three principles guide everything:

• Communicate well — listen more than you talk, and keep clients informed
• Deliver what you promise — if someone invests in you, give them something real
• Treat people right — be honest, be kind, and work hard for them

Blue Troop has evolved at every stage of the digital landscape — and the biggest shift right now is AI-powered search. ChatGPT, Google AI Overviews, and Perplexity are changing how consumers find local businesses. Blue Troop's AI Performance services helps small business get found, cited, and recommended on those platforms — the same mission Lorne has always been on, applied to the next frontier.

The best thing he can hear is a client saying they opened a new location, hired more staff, or earned recognition in their community because of something Blue Troop helped them build. That's what it's all for.

Blue Troop Web Design & AI Performance
Denton, TX 76210 | 214-354-5809 | lorne@bluetroop.com
bluetroop.com

• Voyage Dallas Magazine (https://voyagedallas.com/interview/meet-lorne-thomas-blue-troop-web-print-video-denton/)
• Bold Journey Magazine (https://boldjourney.com/meet-lorne-thomas/)
• ShoutOut DFW (https://shoutoutdfw.com/meet-lorne-thomas-web-designer-and-video-producer/)
• Recognized in Top 30 Fort Worth Digital Marketing Agencies — DesignRush, 2021