Facebook has roughly 2.2 billion users. That’s a lot of people, and whether they use it to stay in touch with friends, be entertained, or get opinions on which businesses to work with, we all spend a great deal of time on the platform. So it stands to reason that if you are a local business needing to stand out among national chains and digital start-ups who are competing for a slice of the same pie, Facebook ad campaigns can help grab the attention of your target audience.

For more than 17 years, Blue Troop Web, Print and Video has been dedicated to helping business owners add more oomph to their marketing toolbox. And that includes growing their digital presence, increasing awareness within the local community, and getting more customers through the door with Facebook ad campaigns.

What are the benefits of local ad campaigns on Facebook?
There are plenty of advertising options out there for business owners. And from newspaper ads to coupons, banner ads, etc., you may feel like you’ve tried it all. Facebook local ad campaigns ultimately give you the most bang for your buck through cheap, targeted, and engaging advertising that helps you plant a seed in a potential client’s head — sometimes well before they’ve left the house. Below are just a few more benefits:

You know what you’re getting
Facebook algorithms change so often that simply having a business Facebook page, posting two or three times per day, and getting a ton of likes and shares probably won’t get your business in front of enough people. It’s hard to measure the success of all those tactics, but with ad campaigns, you get extensive analytics. You can see how many people saw your ad that week, whether or not they clicked on it, and exactly how many households it reached. With that type of knowledge at your fingertips, you can then adjust your efforts as you go.

Easy-to-use customization of ads
Your ad can have whatever look and feel you want. Facebook has done a tremendous job making this process extremely user friendly so that business owners can spend more time doing what they do best rather than worrying over a digital ad.

Fine-tuned targeting
Facebook local campaigns allow you to display ads to a specific audience, right down to ideal customers, demographics, location, and behaviors.

Increase brand awareness
If customers don’t know you exist or can’t spot you in a crowded room, how do you expect to grow? Local ad campaigns on Facebook keep you in front of not just people, but the right people. And the next time they need your product or service, you will be the first one who comes to mind.

You become an industry leader
SEO experts out there will tell you that having a strong social media presence and a consistent following creates brand recognition, builds trust, and can help improve your search rankings. When you’re running local ad campaigns on Facebook at the same time, you set yourself and your business up as an authority in your industry.

Consumers are easier to communicate with on social media
Per MarketingSherpa, 95 percent of online adults ages 18 to 34 are more likely to follow a brand on social media than if they came across that same business through any other means. They can communicate directly with the business, look for deals, and engage with posts they enjoy.

The best part about local ad campaigns on Facebook is that you don’t have to worry about the how-to part. All you need to know are the benefits, and then you can call Blue Troop to handle the rest.