Believe it or not, there used to be a time when doing the bare minimum with a web-site was acceptable. Business owners didn’t understand the value of having such a powerful marketing tool at their fingertips, and they really didn’t have anyone savvy enough to tell them any different. All they knew was they needed something out there on the Internet.

While it is still true today that every business should have a website, there is more pressure than ever to ensure what you have on that site resonates with current and potential clients immediately.

It’s not just a website. It’s your most important marketing tool – a virtual handshake linking you to a potential customer.

At the very least, every business should have a professional looking and well-designed website that enables visitors to easily find out about the business and the products and services it offers. Other important elements include:

• Strong visual design with consistent branding, fonts, images, and easy-to-find contact info
• Mobile functionality
• Unique and inviting web copy that entices visitors to do business with you
• Relevant content that makes visitors want to look around your website longer
• Videos that explain in more detail the services you can provide
• Pictures that tell the story of your business and the people who work there
• Client testimonials
• Social media links

The more inviting your web-site is, the more credible you appear and the least likely it will be that someone will lose interest and move on to a competitor’s website.

For more than 25 years, Blue Troop Web, Print and Video has been dedicated to helping business owners add more oomph to their marketing toolbox, and now is as good a time as any to invest in your next website project. Please contact us today for more information.